It is the art of Japanese tea ceremony that initially promoted Japanese tea culture around the world. Tea has been important here since ancient times, and the Japanese use the entire tea leaf to produce different kind of teas with various qualities and aromas. Every year the first harvest of young leaves is sold as “shincha”, which is known for its light and fresh aroma. There also are teas made exclusively from buds or twigs as well. Matcha powder is generally used for traditional tea ceremony ceremonies, but it has recently also gained popularity as an ingredient used to add flavor and color to confectionary items. Japanese tea is not only known for its high quality and flavor, but also has a reputation of being very good for one's health.